Internet Marketing

Internet Marketing – Avoiding the Recession

When online businesses and internet marketing combine they are able to beat forces as powerful as a worldwide recession. Together they are one of the few industries that have managed to avoid the global economic disaster. How exactly have they managed such a remarkable feat? What is the secret to their success? Is now the right time for me to get involved and invest in the world of online businesses and internet marketing?

Today may seem like a scary time to start your own business, however, the world of online ventures represents a relatively risk-free zone. When you consider that no one seems to be hiring right now and starting your own website requires very little capital, why would not it be the perfect moment? You would have job security, you could be your own boss and you would be entering an industry that is seemingly unaffected by the recession. In fact revenue in the online community is thriving at the moment.

Online businesses can be launched at a low investment rate. Hosting and maintenance costs are practically non-existent in many cases. Internet marketing, the device used to promote your website, can be had for a nominal fee as well. Sometimes you can even combine the two. For example, blogging sites like Blogger and WordPress offer free service in addition to hosting capabilities. Other complimentary services include any one of the numerous online forums available through the internet or social networking sites like FaceBook, Twitter and MySpace. The latter is ideal for additional promotion of your online business. Remind yourself that while your competitors may be pulling back now is the time for you to step up to the plate.

Most internet businesses garner profit via online advertising sales. Thankfully that industry has yet to see a decline as well. That is probably because online advertising can be had at a comparatively low cost. It is less expensive than other forms of advertising such as billboards, television ads or newspaper supplements. As an added perk a company should know that it can reach just as many if not more targets than traditional forms of advertising.


Internet Marketing

Internet Marketing – How to Get Started

Getting started in Internet Marketing is much like riding a bike or learning to swim. It is one of those things in life that the only way to get better at it is by giving an honest effort and trying. You can read, blog, and sit on webinars for countless hours, but none of this will account for the actual experience to help you get profiting and growing your business as soon as possible. Getting started in Internet Marketing can be a bit shaky because much like learning to ride a bike, when let go, you do not have someone pushing and making sure you do not fall off. This can be very intimidating and frustrating as information overload is the main reason so many new marketers throw in the towel early when learning how to get started in Internet Marketing.

Was not internet marketing supposed to be easy? Should not I be making thousands in weeks and millions in months? This mindset comes from being enticed to venture into internet marketing by promises of working off a laptop on a beach and overnight riches in just 5 days after starting. Be weary of these sites and their offers because money never comes easily and in this business you will have to put in the time and effort to become successful and make mistakes just like everyone else to learn along the way.

That is why it’s not taught in schools and colleges. This business is always changing and to teach it, you need to follow the footsteps of a mentor who has paved the path for you to follow. Many successful people had mentors to help them along they way. Mentors that helped them get to that next level, but at a cost.

When getting started in Internet Marketing, it is important to remain on track and keep progressing and growing your business. Keeping on track is easier said than done since most new marketers are not even sure where the track is and how to stay on it. With everyone pitching their best offer at you, you have a better chance at falling victim to information overload and product jumping than actually building a solid online business.

Internet Marketing Newbies

Internet Marketing – Coaching Newbies

Internet Marketing; I consider one of the easiest ways to attract new people to your business is by writing short reports. Short reports should be just that; short. I like about eight to twelve pages but it really depends on your topic and whether your report is in the form of a review for the product you wish to sell or a free standing report.

The report should be informative and written in a logical sequence. What I would like to stress here, if you are writing a review on your product do not give all the secrets or salient points in your review. Just give enough information to tease the reader to want to learn more.

If you give all the best parts of the book in your review, there is a very high probability that they have all the information they were looking for on the subject and they will not buy your book. Write the report as if you were actually speaking to someone. What you must tell them is what you have and then you let them know what it can do for them if they get your book and follow the guidelines outlined in the book.

People want to feel they are going to learn something and gain if they are going to buy your product. It is not difficult to create a report that will, in one way, be a great advertisement for your product. Because that is really why you are writing the report – to sell the product you are talking about.

So now you can see why I am so fond of short reports. When you write a short report that is not a review of the product, make sure it is related in some way to the product you want to sell. An unreported report to your product will most likely not encourage this visitor to purchase the product.

Internet Marketing

Internet Marketing 101

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.

The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy.

Advantage of Internet Marketing

– your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to

– the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail

– updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email

– if you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier

Disadvantages of Internet Marketing

– online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product.

– slightly over 50% of households shop online. While that number will continue to grow, you are reaching less than two out of three households.

– the internet is still regarded as a source of information gathering for the majority of your customers. Of the number of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many people prefer the live interaction when they buy. If you have a small business with one location, this may deter customers from buying.

– easier to have outdated information on your site, thus timing of updates is critical

– there is no replacement for good old fashioned customer service. The majority of internet marketers lack customer service and inquiry response programs. As a result, many online visitors to your site will already have painted your site as poor service before they have even contacted you. The majority of websites also have poor navigation, which makes it difficult for your visitor to find what they are looking for. Many sites were created with a marketing view, not a customer service point of view.

– is your site secure? Does your customer know this? There are many incorrect stereotypes about the security of the internet out there. As a result, many of your visitors will not want to use their credit card to make a purchase. The fear of having their credit card info stolen is a clear and present danger in the minds of your visitors

– there is a lot of competition for your product already out there. By the time your visitor finds you, they have already been clicking many links. Unless they can find what they are looking for quickly, they are gone.

– many web visitors expect something for free. What do you have to offer them?

There are many other pros and cons of internet marketing. Its important for you to consider each when creating your internet marketing strategy. Each of the disadvantages can be overcome, but only if you view the customer experience from the eyes of your customer, not as an internet marketer.